Automechanika Frankfurt 2024 was an unforgettable experience for BGA. As one of the world’s leading trade shows for the automotive aftermarket industry, Automechanika brings together global innovators, and BGA was proud to be part of this prestigious event.
STATISTICS:
– Over 400 BGA Lead sheets filled out.
– Stefano Pase crowned Meeting King 👑 with 80+ Meetings over the 5 Day event.
– 2,000 pcs of Merchandise handed out.
– 150+ Customer Meetings.
– 100+ Bottles of Prosecco Popped in the British Cafe 🍾
– 1,000+ Cups of British coffee served.
– Top, top feedback on the Stand and BGA Brand as a whole.
Global Reach and Big Deals
With meetings spanning over 50 countries, BGA engaged with customers, suppliers, and new business partners, cementing crucial deals that will shape the future of the company. Our two massive glass-enclosed meeting rooms saw constant activity, with significant deals being secured right on the exhibition floor.
Innovation on Display
BGA’s 150 sqm stand was a hub of innovation and excitement. Visitors were introduced to brand-new product launches, with live displays showcasing our latest advancements in the automotive world. Among the highlights was a live electric engine display, drawing significant attention as it demonstrated our cutting-edge expertise.
The stand featured impressive 4-meter-high LED screens, playing stunning 360° product videos. A 5-meter wraparound 360° LED screen further captivated the audience, broadcasting BGA’s state-of-the-art manufacturing processes.
The British Cafe Experience
To make the BGA experience even more memorable, we brought a slice of Britain to Frankfurt with our very own British cafe. Visitors enjoyed soft drinks, barista coffee, prosecco, and traditional fish & chips, all while discussing business in a relaxed, welcoming atmosphere.
Exclusive Giveaways and Custom Bobbleheads
BGA made sure no visitor left empty-handed. Tons of new, exciting merchandise was given away, including custom-shaped wireless chargers, limited edition trucker hats, gasket keyrings, and PVC banners. A special highlight was that 40 of our top customers received custom BGA bobblehead figurines designed to resemble themselves—an unforgettable personal touch that was a big hit.
Team Spirit and Oktoberfest
A 15-strong team from BGA attended the event, working hard during the day and enjoying team-building activities in the evenings. From visiting different restaurants to attending Oktoberfest—hosted by Automechanika on Wednesday night—our team made the most of every moment, strengthening bonds and celebrating our shared success.
Looking to the Future, and a larger stand!
With major deals secured, new partnerships formed, and our brand’s presence solidified, BGA’s Automechanika Frankfurt 2024 experience was a resounding success. As we look to the future, our focus remains on delivering OEM+ quality, innovation, and exceptional customer service to the global automotive aftermarket.
BLOOPERS
Chris Veitch vs. Coffee: Chris managed to spill coffee over our stand’s pristine white floors every single day. Keeping the place spotless became a full-time job!
The 24-Hour Marathon: With last-minute stand builders causing delays, the marketing team pulled a heroic 24-hour shift to get the stand ready. As we stumbled into the hotel at 7:30 am, exhausted and ready to sleep, the sales team crossed us in reception, fresh and heading out!
Foot Drama: After a week of non-stop walking (and brand-new shoes), a few of us were suffering from severe foot issues and could have been spotted walking like penguins around the exhibition grounds. One team member was still recovering from a ruptured Achilles—the dedication!
Lost Voices, Gained Peace: The export sales guys, Davide and Stefano, lost their voices on the last day, but at least it gave us some rare peace and quiet!
The Great Luton Van Debacle: Our trusty Luton van broke down on the way back from the show. After being recovered and fixed, we had to fly back to Frankfurt to retrieve it, enjoying a nice stop in Brussels followed by constant police customs checks on the final strip back to the UK.
We’re proud of our incredible experience at Automechanika Frankfurt 2024 and can’t wait to return even bigger and better at Automechanika Frankfurt 2026.
We look forward to reconnecting with our customers, showcasing new innovations, and continuing to lead the automotive aftermarket industry.
